Eyal Amzallag
Founder | Global Hospitality &
Real Estate Executive
$1.2B IPO | Building Purpose-Driven Ecosystems | Global Expansion Expert
Mobility
Europe
Location
Madrid, Spain
The Core Pillars
Embedding wellness at every touchpoint to create authentic, enduring emotional connections with guests.
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Impact Proof Point: Launched Zentara, an integrated wellness platform layered into hospitality assets, enhancing guest engagement and brand differentiation.
Summary
I’m a global executive with over 25 years of experience scaling luxury hospitality, branded real estate, and lifestyle ventures across EMEA and the Americas. I’ve worked in high-growth environments, post-acquisition transitions, and founder-led businesses—leading strategy, building high-performing teams, and creating ecosystems where brands and people thrive.
But my story goes deeper than that.
What drives me isn’t just growth—it's meaning. I’ve always been drawn to what’s real: authentic people, honest connections, and experiences that leave a mark. Every chapter of my journey, personal and professional, has shaped how I lead.
Education gave me structure and critical thinking. But the military—serving in elite units—is where I learned resilience and trust. It taught me what it means to show up, not just for yourself but for those around you. That kind of camaraderie—that shared sense of mission—stays with you for life.
From there, my path went global. I’ve lived and worked across cultures and continents, integrating hospitality, real estate, and lifestyle into cohesive ventures that scale. I’ve led brand transformations, executed international rollouts, and built cultures that don’t just perform—they endure. I bring a rare blend of operational excellence, strategic clarity, and human-centered leadership to every initiative.
What sets me apart is how I operate:
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I build ecosystems—not just businesses—where excellence, connection, and sustainable impact are foundational.
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I bridge vision and execution, turning complex ideas into actionable, high-performing realities.
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I lead with empathy across borders, aligning global teams around shared purpose and momentum.
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And I create cultures of trust and ownership that last beyond my tenure.
But more than anything, I stay rooted in what matters. My family is my anchor—my source of calm, perspective, and purpose. With them, I don’t need to lead or achieve. I just get to be me.
So, who am I?
I’m Eyal.
Not perfect. Not finished. But always growing.
Rooted in service. Shaped by experience.
Driven by connection. Grounded in love.
Still learning. Still building. Still showing up—with heart.
Experience
2024 - Present
2023 - 2025
2022 - 2023
2001 - 2022
Co-Owner
LEMAR CAPITAL XXI
ANAIA WELL-BEING RESORTS
Co-Founder &
Chief Development Officer
Global Chief Operating Officer
SELINA LTD (SLNA)
VP & MD Roles
CLUB MED | Global
Skills
Post-Acquisition Integration
& Organizational Transformation
Luxury Hospitality Operations
& Compliance
Brand Repositioning
& Lifestyle Innovation
High-Performance
Culture Building
Franchisee Relations
& Strategic Advisory
International Franchise Strategy
& Network Management
P&L Leadership
& Financial Engineering
Cross-Cultural Agility
& Change Leadership
Commercial Growth
& Revenue Optimization
Real Estate Asset Development
& Value Creation
Interests
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YPO Member
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Virtual Advisory Board Contributor
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Former Triathlete & Special Forces Trainee
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Passionate about operational transformation, luxury franchising, and lifestyle innovation across hospitality, real estate, and wellness sectors.
Education
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Université Paris-Est Créteil (UPEC)
Masters in Law, Business & Management
Languages
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English, Hebrew, French
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Italian, Spanish (conversational)
