top of page

Eyal Amzallag

Founder | Global Hospitality &

Real Estate Executive


$1.2B IPO | Building Purpose-Driven Ecosystems | Global Expansion Expert

Mobility

Europe

Location

Madrid, Spain

Behind the Resume: Eyal’s Journey to Purpose-Led Leadership
00:00 / 15:37

A transformational executive redefining luxury hospitality and wellbeing by blending operational excellence, emotional connection, and sustainable impact.

The Core Pillars

Embedding wellness at every touchpoint to create authentic, enduring emotional connections with guests.
 

  • Impact Proof Point: Launched Zentara, an integrated wellness platform layered into hospitality assets, enhancing guest engagement and brand differentiation.

Summary

I’m a global executive with over 25 years of experience scaling luxury hospitality, branded real estate, and lifestyle ventures across EMEA and the Americas. I’ve worked in high-growth environments, post-acquisition transitions, and founder-led businesses—leading strategy, building high-performing teams, and creating ecosystems where brands and people thrive.

But my story goes deeper than that.

What drives me isn’t just growth—it's meaning. I’ve always been drawn to what’s real: authentic people, honest connections, and experiences that leave a mark. Every chapter of my journey, personal and professional, has shaped how I lead.
 

Education gave me structure and critical thinking. But the military—serving in elite units—is where I learned resilience and trust. It taught me what it means to show up, not just for yourself but for those around you. That kind of camaraderie—that shared sense of mission—stays with you for life.
 

From there, my path went global. I’ve lived and worked across cultures and continents, integrating hospitality, real estate, and lifestyle into cohesive ventures that scale. I’ve led brand transformations, executed international rollouts, and built cultures that don’t just perform—they endure. I bring a rare blend of operational excellence, strategic clarity, and human-centered leadership to every initiative.
 

What sets me apart is how I operate:

  • I build ecosystems—not just businesses—where excellence, connection, and sustainable impact are foundational.

  • I bridge vision and execution, turning complex ideas into actionable, high-performing realities.

  • I lead with empathy across borders, aligning global teams around shared purpose and momentum.

  • And I create cultures of trust and ownership that last beyond my tenure.


But more than anything, I stay rooted in what matters. My family is my anchor—my source of calm, perspective, and purpose. With them, I don’t need to lead or achieve. I just get to be me.
 

So, who am I?

I’m Eyal.
Not perfect. Not finished. But always growing.
Rooted in service. Shaped by experience.
Driven by connection. Grounded in love.
Still learning. Still building. Still showing up—with heart.

Experience

2024 - Present

2023 - 2025

2022 - 2023

2001 - 2022

Co-Owner

LEMAR CAPITAL XXI

ANAIA WELL-BEING RESORTS

Co-Founder &
Chief Development Officer

Global Chief Operating Officer

SELINA LTD (SLNA)

VP & MD Roles

CLUB MED | Global

Skills

Post-Acquisition Integration

& Organizational Transformation

Luxury Hospitality Operations

& Compliance

Brand Repositioning

& Lifestyle Innovation

High-Performance

Culture Building

Franchisee Relations

& Strategic Advisory

International Franchise Strategy

& Network Management

P&L Leadership

& Financial Engineering

Cross-Cultural Agility

& Change Leadership

Commercial Growth

& Revenue Optimization

Real Estate Asset Development

& Value Creation

Interests

  • YPO Member

  • Virtual Advisory Board Contributor

  • Former Triathlete & Special Forces Trainee

  • Passionate about operational transformation, luxury franchising, and lifestyle innovation across hospitality, real estate, and wellness sectors.

Education

  • Université Paris-Est Créteil (UPEC)
    Masters in Law, Business & Management

Languages

  • English, Hebrew, French

  • Italian, Spanish (conversational)

Contact

  • LinkedIn

Booking Form

  • Complete the form below

  • We will follow up directly to help you connect

Book a conversation with Eyal Amzallag

bottom of page